The first shopping cart was introduced on June 4, 1937, the invention of Sylvan Goldman, owner of the Humpty Dumpty supermarket chain in Oklahoma City. With the assistance of Fred Young, a mechanic, Goldman constructed the first shopping cart, basing his design on that of a wooden folding chair. They built it with a metal frame and added wheels and wire baskets. Another mechanic, Arthur Kosted, developed a method to mass produce the carts by inventing an assembly line capable of forming and welding the wire. The cart was awarded patent number 2,196,914 on April 9, 1940 (Filing date: March 14, 1938), titled, "Folding Basket Carriage for Self-Service Stores". They advertised the invention as part of a new “No Basket Carrying Plan.”
The invention did not catch on immediately. Men found them effeminate; women found them suggestive of a baby carriage. "I've pushed my last baby buggy," an offended woman informed him. After hiring several male and female models to push his new invention around his store and demonstrate their utility, as well as greeters to explain their use, shopping carts became extremely popular and Goldman became a multimillionaire. Goldman continued to make modifications to his original design, and the basket size of the shopping cart increased as stores realized that their customers purchased more as its size increased. Today, most big-box stores and supermarkets have shopping carts for the convenience of the shoppers.
The invention did not catch on immediately. Men found them effeminate; women found them suggestive of a baby carriage. "I've pushed my last baby buggy," an offended woman informed him. After hiring several male and female models to push his new invention around his store and demonstrate their utility, as well as greeters to explain their use, shopping carts became extremely popular and Goldman became a multimillionaire. Goldman continued to make modifications to his original design, and the basket size of the shopping cart increased as stores realized that their customers purchased more as its size increased. Today, most big-box stores and supermarkets have shopping carts for the convenience of the shoppers.
2 comments:
very interesting! i never knew!
I've been adding fun facts to the end of my CBS reports in the morning. Karen seems to get a kick out of them. At least she hasn't told me to stop yet. LOL
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